Catalogues sell male underwear too. And you don't see a wrinkly, balding, paunchy guy modelling their merchandise? Is that a gross discriminatory stance?

Right or wrong, companies will use the body that makes their product look appealing to the majority of people, whether they are selling perfume, cars, fast food or life insurance.

And even if their idea of 'good' isn't the actual body that most of us possess, it is the one that many strive to achieve. Not just for the physical look, but because it promotes an idea of healthiness and general well being.

I don't find it demeaning, it is just advertising. It has and will always be the same.There are no hidden subliminal messages going on. It isn't trying to be subtle and clever. Advertising is about selling a lifestyle, as in, " Buy our breakfast cereal and you will all jump out of bed at 7am bright eyed and bushy tailed." We know that isn't true, but we are not offended by it.

Good for Bob, sure he saw the funny side of it.