I'm more attracted to festivals that have guests I've never heard of. No point in splashing the cash for people you've already seen a hundred times. So local & new talent does it for me. Also, I like quite a wide definition of folk music so maybe a bit of country/rock or the odd singer-songwriter would pull me in. Finally, a pleasant location - somewhere you can go for a walk in the morning - is good. Oh and did I mention a Vegetarian friendly pub/foodstall? Festivals which tick all these boxes include Chester, Otley and the aformentioned Bromyard. It seems to me that your bash in Northumerland does too!
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