In my locale (San Diego, CA), it's not the label, but the nickname which gives folks a chuckle. At this years' California State Fair wine competition, out of over 2300 California wines entered, it was the Charles Shaw Shiraz which won. They gave it the double gold medal, too. It was pretty funny when all the snooty wine people found out. Some of the judges got a chuckle out of it. Other than the winery, Charles Shaw wines are only sold in Trader Joe's local stores in California, a bargain at $1.99 a bottle. The customers call it "Two Buck Chuck." And, yep--it's still there at the same price.
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