And not to hijack the thread anymore, but this is a gem I just have to publish, and the respnse I got is pure magic.

Oh, Sara Lee For you I write this poetry
I love your cakes and buns so sticky
I eat so many I oft feel sicky
I trust your cooking to the highest degree
My serene Goddess, Sara Lee
I notice other brands of yours
To save our hands from many chores
Like the fantastically smooth Senseo coffee
Thought up by the faultless Sara Lee
I really savour your cheesecake bites
I tend to consume them every night
Food of the greatest quality
My divine provider, Sara Lee
Cakes and pies and things so lovely
Prepared so well by you, my Sara Lee

(and their reply)

Dear Joe, Thank you for getting in touch,
We're so glad to hear you like our products so much,
From Coffee to Pastries and shower gels too
Sara Lee's mission is "To Simply Delight You....."
Not just for tomorrow, last week or today
Every day's what we aim for and we mean what we say.
So, we hope that with each Sara Lee product you buy
You'll continue to love everything that you try!

Best regards

Lois Sharma
Consumer Relations Co-ordinator
Sara Lee UK