I got a kick out of this Frankenthread & to paraphrase an AlkaSeltzer commercial: I can't believe I read the WHOLLLLLE thing.

I was surprised not to see one of my favorites from the 60's for Nestles. My Godfather worked for Nestles then, and he sent lots of things including a stuffed version of the puppet used in the commercials, a dog named Farfel. Though Nestles made choclate bars of various kinds, I think the product being advertised was Nestles Quick, a chocolate powder that you'd stir into milk. The dog puppet Farfel sang:

"N -   E - S - T - L - E - S. Nestles makes the very best!
Choooooc (mouth wide open) LET!" ( Mouth drops shut with a wooden clacking sound)

I find it gratifying to see evidence of my assumption that MOST places had phone numbers that had been used as the text to advertising jingles. You can identify folks from Northern Ohio by their ability to sing GArfield 1-2323. This was brought home to me in Chicago years ago, at a benefit, when all the locals sang back THEIR local phone number jingle to the performers.

I also remember being more charmed by the MAYPO commercials than the cereal. We studied them in art school animation class - they were classics produced by some folks who made animated movies for the Film Board of Canada. They'd record their actual children, then animate fantasies, using the recordings as a sound track. The commercial captured some of that magic.

Joanne in Cleveland