They seem to be using more pop songs for commercials now, than hiring more jingle writers. What a nice way for someone to go to the unemployment line. It's all about the almighty dollar.

I don't know, I think getting the permission to do that probably costs them more money. There's probably more behind it - like that a lot of people found jingles too memorable and were irritated by them and therefore didn't buy the product or something. Like the Hillshire Farms commercials have a Go Meat jingle-thing, and I run to turn off the TV if it comes on.