Funny isn't it - I was stopped by a market researcher a few years ago who was showing me pictures of a TV advert which featured scenes from Thunderbirds with Lady Penelope, Parker and Fab 1. I remembered the advert very well being a fan of that genre but could I remember that it was for Swinton Insurance?? I was looking for car insurance this year and my regular broker (who happened to be Swinton) sent me a ridiculously high couple of quotes. I went online to see what else was on offer - I remembered Go Compare from the advert being drilled into my brain and whilst I normally get quotes that are very similar to what I get quoted at renewal time from the broker I was pleasantly surprised to find that the RAC could offer me the same cover for less than half what I was quoted from Swinton. The secret is to have an annoyingly repetitive line using the company name that gets into your head and won't go away. I think Swinton's mistake was using the Thunderbirds motif and hardly any mention of their name in the narrative.

Other insurance companies, brokers and annoying adverts are available.

Cheers
Mark