When I was in business school, 30 years ago, I learned that dollar for dollar PR was much more effective than direct advertising. I have learned that PR is much more effective when it doesn't look like it does not come from the entity that you are doing PR for.

From at least the time of Nixon the 1% have running a PR campaign to convince Americans that American values are only those values that support their interests. They have literally spent billions. This technique is more effective than beer ads or Proctor and Gamble soap ads or even Viagra ads.

This tide of PR is what the 99% movement is resisting. But can they be aware on just how ingrained this PR is in this country. Do they realize it is being constantly fed to them from every media source? From their parents, From their children, from their siblings, from their friends? Can real American values, and real Christian values and real family values overcome 40 years of persistent, expensive PR?