I don't watch Fox much but I do tune into it from time to time in order to see what they are saying. I usually have to switch away in a few moments- can't stand the often outrageous claims that they seem to be able to make with a straight face.

I do think I have begun to identify the allure the entity poses to so many people: Most of the talking heads are 'folksy' and down home. Perhaps their viewers/fans perceive the more news-oriented channels as being condescending, patronizing and elitist.