I believe that you welcome independent action/vigilantes at your peril.

What begins as direct action for a cause that almost eveyone believes is right finishes up with small groups with their own agenda forcing their opinions on everyone else.

The only future for a stable society is for enforcement to be in the hands of the elected authority, via some form of police force.

to that end when we disagree with the status quo we need to demonstrate, protest, petition/lobby to get things changed.

Peaceful protest and civil disobedience such as the Mass Tresspass is one thing, but violence against individuals, property or even organisations is not acceptable.

Ultimately that leads to mob rule and no representation for the majority.

If you want a website to change its ways then just stop using it. That way their revenue from advertising will dry up and if enough people do it then they will soon respond to calls for a policy shift.