"According to the Hovis website, it was Ridley Scott!" Well according to the CDP 'biography', written by the people who worked at the agency and made the commercial, it was Tony and, now that I think about it, I seem to recall that it was him. The production company was Ridley Scott Productions but Tony was one of their directors, so that may be where the confusion has arisen. The clip above has a different VO from the one I remember - the original was Joe Gladwin (who, incidentally, was a Lancastrian but did a fair old stab at a Yorkshire accent).
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