The cosmos has expanded greatly in his time and books.

Frederick Pohl (NY Time Obit)

Excerpt -

Perhaps the most famous of his anti-utopian novels was "The Space Merchants," a prescient satire that Mr. Pohl wrote in the early 1950s with Cyril M. Kornbluth. More than a decade before the surgeon general's report on smoking and health, the authors imagined a future dominated by advertising executives, who compete to hook consumers on interlocking chains of addictive products. One such chain is started by a few mouthfuls of Crunchies.

"The Crunchies kicked off withdrawal symptoms that could be quelled only by another two squirts of Popsie from the fountain," the authors wrote. "And Popsie kicked off withdrawal symptoms that could only be quelled by smoking Starr Cigarettes, which made you hungry for Crunchies."

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