The English Breakfast? Well, I have no idea who normalised it, but in hotels and similar I have certainly come across Scottish Breakfast, Irish Breakfast and American breakfast, which were all more or less the same thing. The main difference in the Scottish was that if you preferred you could pass on the lot and just have porridge instead. The Irish seemed to be exactly the same, apart from ensuring all the ingredients came from Ireland. The American contribution again seemed the same apart from - personal prejudice here - substituting that brittle greasy red-brown stuff they seem to think is bacon.