Hi all, we just got back from NAMM, and really had a great time. We unveiled a number of new pre-amp designs and a Mini-Microphone (for wind instruments) at the show. NAMM was a huge success, and we did demonstrations on virtually everything that vibrates (including drums and vocal chords). For reference, the prices on our site are full manufacturers suggested retail, and the pickups can be had through Elderly and Mandolin Brothers for around $90-$100 U.S. We are available around the clock to assist in choosing the best element for each instrument, and also provide accessories that eliminate the need for endpin jacks, soldering irons, or any alterations to the instrument. Our products come with a total satisfaction guarantee, and we encourage people to compare them to any existing products of any kind. We hope this helps clarify any questions, and wish you all the most positive experiences with your music. Sincerely, Annie & David at Poo-Twa Pick-up the World 800-375-2656