Its one of those 'two legs bad, four legs good' type arguments. The differences are apparently irreconcilable.

The anti gun lobby has to start by recognising that there is something seductive and beautiful about guns.

However there is no reason why what happened with cigarettes in England could not happen with guns in America. For our generation fags were a fashion accessory - sometimes in gold packets like personal jewellry. The natural accompaniment to any nights drinking. We even smoked in class in college.

Somehowsmoking became uncool and wisely most people gave it the elbow. Just like guns - it was a huge industry. Cities like Nottingham were proud to host companies like Player, and Nottingham Castle was featured on many cigarette packs.

How willl the shift be effected? In a way its started. Did you see the video for Teenage Dirtbag, where the villain who loses the girl is a creep who brings his gun to school? Unwisely some prat has blanked out the word gun. censored it. Some woke wanker.

You will need to get your castles lined up and make sure people of intelligence are influencing opinion, if you truly want to win.