Kipling may no longer be a household name, but here in the UK it is still widely recognised. Apart from "If.." I doubt many people read his poems nowadays (how many read poetry anyway?) but many of his lines are well-known and have entered the language, albeit out of context and often misunderstood. Academia and the teaching profession, both inclined to be left-leaning (as is the New Yorker), may regard him as "toxic" but I doubt this view is universal.

There is no question that he was a racist by modern standards, and possibly even by those of his own time. "White Man's Burden" shows a patronising view of the uncivilised races who need to be rescued, and his view of imperialism as a moral duty carried out for moral reasons is simply naive. He detested the Germans and distrusted Jews (and wasn't keen on Americans). But he was a racist whose works also show admiration and respect for people of other races, especially Indians. So it's complicated. I prefer to judge each of his works on its own merits.