Not exactly unrelated subjects or solutions. Seems at least some of this thread's original premise might be the app's quality assurance/control (typically lacking) and not C-suite policy after all. That said…

What brick & mortar store ever kept all available product on the shelf forever? Commercial music outlets have been purging inventory since inventory. Why would the 'cloud' be any different? Massively redundant and distributed… with a carbon footprint and overhead to match, but… just another physical media format.

Relying on one format is asking for disappointment. Ask and ye shall receive. Music, movies, pictures, documents... if it's important to you, three formats in three locations. And don't skimp on proper archival materials neither.