Helen, I've never understood why businesspersons with a product to sell, would make any kind of political statement. What kind of math is telling them that when they alienate one half of the political spectrum, they can sell twice as many units to the other half. That being said, it seems that hitching your wagon to Trump is especially treacherous. Look what has become of Rudy and the pillow guy and a number of lawyers and employees who've been crushed under the wheels of the Trump bus.
In the same way, look at the negative impact he's had on the Republican party. They have now lost three straight elections, two midterms and the presidency, while allowing Trump to move the party further and further away from the mainstream, making it more difficult to win elections. Why they continue to treat him like some kind of godking is baffling to me.
And in regards to Musk, he is having issues with advertisers as well as consumers, suing them for not advertising on Twitter:
In November 2023, about a year after Musk bought the company, a number of advertisers began fleeing X over concerns about their ads showing up next to pro-Nazi content and hate speech on the site in general, with Musk inflaming tensions with his own posts endorsing an antisemitic conspiracy theory.

Musk later said those fleeing advertisers were engaging in “blackmail” and, using a profanity, essentially told them to go away.

But after they did go away, he is now suing them for going away.
Democrats in this cycle have done a brilliant job of tagging Repubs with the adjective "weird". Well none weirder that Elon who destroyed 500,000 trees to build a factory and named his baby "“X Æ A-Xii”.
I'm not sure which is the greater sin.