Folk music NEEDS NEW BLOOD!! so you need to ATTRACT YOUNG AUDIENCES. Contry to popular velife Folk music is still fashonable and the 'swetty sweater' image is slow but surely going out the window.
In Newcastle they have a great thing going called 'Reel' which has been attracting young audiences for the last 2 years. It is run by Folkworks - www.folkworks.co.uk
GET A YOUNG AUDIENCE = SUCCESS
A room in the back of a pub will not really do this nore will an atmosphere where the musicians find it had, so why not take over a night club for a night, jazz it up with lights and stuff, why not music moves with the times and the good thing with the folk music is that the past is never forgotten!!
Cheers, Sam