I, too, was disappointed by the $20 price tag but the books they offer free upon signing up are probably worth close to the 20 dollars. Actually, a lot of the books in their bookstore seemed interesting - titles I hadn't heard of before, about word and phrase history for instance.
I liked the idea of those cards to send out to reporers and on-camera personalities when they make an egregious error.
Coincidentally, The Atorney General of the US was just on television news and repeat a neologism, twice (in case we hadn' heard I before. He was talking about the $25 million dollar reward for You-Know-Who. He says that it will "incentivize" Afghans to search for Bin Laden.
Wonderful thing about English hough is the fact that you can ell immediately what it means. Too bad, the word is a it awkward.
Sourdough