The Mudcat Café TM
Thread #12565   Message #100170
Posted By: Art Thieme
28-Jul-99 - 12:07 PM
Thread Name: Dr. Bronner's Miracle Soap cleans everything!
Subject: RE: Dr. Bronner's Miracle Soap cleans everything!
I didn't intend to impune Mr. Ralph Bronner at all. Didn't think I had. He is a fine fellow. The soap is a pure castille soap--bottle are filled by real people with a hose who screw on the caps themselves. A great roots operation. No advertising at all---just word-of-mouth promotion. And we're doing that right now I guess. And they are perfectly happy doing it "small" and not being typical. As Bob Franke said in a song once, "As long as sentimental super-salesmen tell it wrong and make it big, I will malke it small and tell it right." There's my career in folk music in a nutshell.

Art