I keep Dr. Bonner's in my gym bag. The other day, there was no soap in any of the dispensers in the shower. I passed out some Dr. B to everyone. Not only did the place smell good for the first time ever, everybody actually started talking to each other - not a common occurance among men in a gang shower. Obviously Dr. Bonner's is meant to be used by more than one person at a time. When that happens, the label suddenly starts to make sense.