that theatre is The Pleasant Street   Theatre, kat; I used to work there! Great   films and real butter on the popcorn. They have a video store adjacent too. We had a   terrible rivalry going with the   Academy of Music...
Not sure if that bookstore is still open, but Raven Used Books is on the corner and that is nice; cool bags with woodcut raven on it.

Last I knew the   movie   theatre in   Amherst   had   closed...a shame.

La Veracruzana in N'ton has the most amazing black bean burrito ever!

Only newcomers and tourists call it "Noho" BTW;   townies call it "Hamp."