Way back up the thread we mentioned likeability in politicians. Today I read this:

... But what will matter more is whether the American peole feel at ease with Clark. In a television era, sheer likeability is essential. This is why the spectacularly qualified Al Gore lost (or tied) to George Bush, who was ill prepared for the job and has since repudiated just about everything he said during the campaign about foreign affairs. People liked Bush. The rest is commentary.
Richard Cohen/ Liberal Opinion September 29, 2003