Here in Kentucky the official plate is so ugly (here, many people pay and extra $10 for a special plate. Mine has a butterfly on it. You can get all kinds, your college alma mater, nature, kids, POW or veteran, and then of course the vanity plates. I think they purposely made the official one so ugly that they could make money selling others. At least we still have the county name on them. Since we have 120 counties, often people are more familiar with county names than town names.