The Mudcat Café TM
Thread #66632   Message #1108065
Posted By: GUEST
03-Feb-04 - 07:59 AM
Thread Name: BS: Janet Jacksons Breast
Subject: RE: BS: Janet Jacksons Breast
Here are a few wise, choice comments from an opinion piece in today's Washington Post article by Sally Jenkins:

"The blame game has begun. CBS, MTV and a slew of spokespeople are pointing fingers at each other...It's that dangerous rap music that makes kids behave this way, right? But I'd rather point my own finger directly at the league. If the Super Bowl halftime show was offensive and unsuitable for family viewing, I blame Paul Tagliabue and his fellow marketing executives at the NFL. It was their show, start to finish.

Maybe now we'll finally grasp the fact that the league is just another mass entertainment company, the Viacom of sports...

For years NFL marketers have preyed on the sensibilities of the nation to sell their sponsors' products. They have appropriated sex, patriotism, war and even the tragedy of Sept. 11 as commercial vehicles, and used them all to peddle more Coors and cars...

You can always count on the NFL...to seize on the topic of the day and bend it as a selling tool, along with breasty cheerleaders, Britney Spears and faux-militarism, in search of higher ratings and ad revenues...

Never mind that we're in a primary season, that a kid got shot to death at Ballou High and we have a trillion dollar budget deficit.

Let's talk about Janet Jackson's breast...

On days like this, I miss Howard Cosell. I miss his cold appraisals and scathing judgments, and...I suspect that if Cosell were there, he'd have said that while the Super Bowl halftime was a piece of soft porn theater, it was perhaps no more or less offensive than, say, trivializing the Columbia catastrophe with a song and a dance and a phony astronaut planting a flag on a fake moon. Cosell was arguably the last legitimate journalist in sports broadcasting, and he spent the final years of his life railing against the "unholy alliances" between the major professional leagues and the networks.