The NFL and the advertisers bought and paid for the halftime show. They knew exactly what they were getting, even if they didn't know the specifics of the bodice ripping part--the pre-game hype advertising promised "shocking moments". JJ delivered. The controversy is good for ratings, which is good for advertisers, and good for the NFL.

No one is in trouble for this. In fact, the execs will probably get bonuses and an exotic tropical vacation for all the free media this bought them a week after a game that normally would be totally ignored by now, and pushed aside by other news.