I've been the most outspoken voice in this thread about the sexism being used to sell VS undies by an over the hill rocker. I have seen the commercial, on television, and not as part of a news report, so I think I can speak to the commercial and the context in which it is being shown to hawk VS undies, Ron.

As to the comparison to Henry James, believe me, this commercial doesn't rise to that level of artistry. Not by a long shot. It is crass and demeaning.

Little Hawk, I find it interesting that your perception of a "mature" woman is one who buys into the corporate standard of beauty. Doesn't surprise me of course, because your responses show you to be pretty damn defensive when the "s" word is used in your presence, and I don't mean sex or sexual. You one of the boys who believes there is no such thing?

It's a commercial with an old man and sweet young thing. In US culture, that combination only happens when the old man has money and power, and the sweet young thing wants the money and power, not the old man. So the old man can buy young, greedy, ruthless women and use them as sex toys. That's the deal. That's the misogynist stereotyping going in the commerical. You need stereotypes to sell shit on tv, and this one is tried and true.