Shopkeepers Competition

The shopkeeper was dismayed when a brand new business much like his
own opened up next door and erected a huge sign which read

BEST DEALS.

He was horrified when another competitor opened up on his right, and
announced its arrival with an even larger sign, reading

LOWEST PRICES.

The shopkeeper was panicked, until he got an idea. He put the biggest
sign of all over his own shop - it read...

MAIN ENTRANCE.