Ha! as for the moniker: "Jif - choosy mothers choose me " in case you don't know this is a reference to a peanut butter ad from many long years ago! (many may not "get" the reference) what a wierd brand name, eh? but maybe not as wierd as "Goober" (short for goober peas, another name for peanuts) which has peanut butter and jelly swirled in the same jar...yuck!