From reading lots of personals ads, I can say what NOT to put in there. Don't say you like long, moonlit walks on the beach, cuddling in front of a cozy fire with a glass of wine, or making love in the rain, even if you do. That only reveals that you've read too many romance novels.

Lead with your brain and not with your breasts. If you are clever, funny, witty....I think you will get more favorable responses. If you can provide a unique perspective that makes your ad stand out from all the prefabricated copy, you will attract the kind of companion you are seeking, unless of course, you just want a roll in the hay - and if that's all you want, then you don't need to place a personal ad. Just walk into a bar wearing some tight clothing, and...well, you know the rest.

A woman whose ad caught my attention described herself in terms of computer lingo: fast processor, great microchips, etc. It worked well because it was different from the "my friends say I'm attractive and fun to be around" descriptions.

Lots of people disparage on-line dating, but I think it's the wave of the future. If nothing else, it's a convenient way to meet a lot of people, before meeting a lot of people.