I just make it as simple or as complicated as i feel is required by the song...like, on one song, there's a flashy intro to begin with, then through the verses straightforward chords embellished with some picking and more flashy bits at the end of each line; then in the chorus some fast flashy bits, ending on another flashy bit...on another song, it's just two chords strummed to a very basic rythym, sort of mantra like.

It all depends on the song, for me. It's not about impressing people, it's about making good music...a lot of the music i hear is technically impressive, but it just does nothing for me; sometimes the opposite is true. Sometimes both. It has to fit with the song, and it has to connect with the listener...i think that's what's important. :0)