The advertisement would have been more effective without the goons, IMO. I commend your church for the positive it expresses.

Advertisements that I always found effective were those from the LDS poeple (Mormons). Although I am not 'into' their church, I always enjoyed what their ad campaigns homed in on. I can but echo what Jerry said above: Talk about what yer church is doing right. Then it won't matter what the 'other' churches are doin wrong.