Reggae is cool, especially the old old stuff. Songs like "Hard man fe dead" might as well be folk songs; it's like "Finnegan's Wake" with Jamaicans. Reggae and the other styles of Jamaican sound-system music were also hugely influential on rock and pop, rhythmically as foundational as the Blues. Great stuff, much of it. Of course, like many styles, now it's all about girls, fast cars, and cussing.