I don't believe Bush is the least bit sincere about being a born again Christian. It is merely the PR profile his handlers came up with to sell him as a viable candidate instead of a privleged, pampered, and spoiled dry drunk who had crashed every business venture he ever came in contact with. I mean c'mon, how many people would have considered Bush a viable candidate for ANY office (well, outside Texas anyway) if his PR profile hadn't been redeemed by his religious conversion and quitting the drink?