"If a name performs and the crowds don not show up, then it is always the promoters fault for not publisizing the event"

That is a load of crap. I publicise all my evenings, with posters, handout dairies of the clubs forthcoming events, on websites, on radio, word of mouth. However, having done all of that, if the crowd does not turn up, I hardly think it is my fault.

Generally, I have about 40 people at the club each time, including the artists playing, which is not bad at all in this day and age.

"Of the two things not mentioned so far however the first is _LOCATION_.

A fledgling club just has to have a good location, serviced by several bus routes and easy access/parking for cars; a close railway station/tube is always good too if possible"

What a load of cobblers.
My club is a fledgling club (9 months old) in the most rural of places, no bus, no railway, no pubs (The only bar is in the club), very small parking area, and will seat max 80 people. Having said that, it has a very nice atmosphere to it.

http://www.marketrasenfolkclub.co.uk