As a mere Englishman who knows nothing about superbowls apart from the fact that they must be attached to bloody large cisterns and can seat several devotees worshipping at any one time, what the hell has chilli got to do with several overpadded men nancying about with a tiny pointed ball on a garishly painted astroturf surface whilst a number of underdressed young ladies with IQ's smaller than their bust measurements prance about chanting?

I did watch some of this on tv once, for about 30 seconds. It was being broadcast on an obscure channel that emanated from somewhere the other side of the Horsehead Nebula. Now I think about it, perhaps the chilli is to provide a little excitement in the day.