Because this is all a silly game by a pitiful man who gets his validation from the abuse heaped on him. You saw a clue above when Shambles posted "Perhaps Max will explain?". If Max were to do this, then Shambles could sit back and get some validation. Of course, then he would seek more.

Shambles,I hate to break it to you but Max is someone that Joe and the rest of us reprobates made up to give you something to aspire to. It is all done with Photoshop and mirrors.

Mick