There's an etiquette for eating jam? Damn!!!

Seriously, find a subject that is known but not familiar - other percussion rather than just the bodhrain ~ "How the Shaky egg/fruit/vegetable can be used to enhance a session" or "Ocarinas, folk or jazz instrument?" Work out some cool things to do with it, some interesting facts and demonstrations and off you go!

It's the same with marketing any item... find the hole in the market and plug it with something worth having.

LTS