I don't think Humphrey Smith is motivated by greed, he just has a very strange way of conducting business. They don't advertise anywhere, even the pubs themselves have new signs which don't mention the brewer. He owns vast swathes of Yorkshire, he's in no danger of going bust. Logic does not apply to this man!

Last year was my first Whitby, and I'm glad I dropped in at The Plough. Seems I got a glimpse of the end of an era