Agreed - it is the heart of the festival, so much music you could spend the whole week there.

Sam Smiths beers would appear to be one obvious thing to do, and that hits at the brewery itself, rather than the licensees. I note from the sites thatbcame up when I googled with "Sam Smiths beer" that they seem to export a fair amount to the States, reasonably enough, since they make some good beer.

But if our friends over there could do us a favour and amend their drinking habits to cut it out, it would be helpful. There's other brewers who haven't done something like this.

And inform the people who import it, of course.