http://www.margaretthatcher.org/speeches/displaydocument.asp?docid=104083

"The choice before the people was to take further strides in the direction of the corporatist all-powerful State or to restore the balance in favour of the individual. The Labour Party stood for the former. We offered the latter. The difference is clear-cut, and we steadily put it across during the campaign. It was indeed a watershed election. The result was decisive, with a difference of about 2 million votes between the two major parties, which was the largest difference since 1935."

"How is society to be improved? By millions of people resolving that they will give their own children a better life than they had themselves. That is the true driving force of society—the desire of the individual to do better for himself and his family. For too long individuals have been unable to benefit their families sufficiently from the fruits of their efforts. That truth pervades all too many areas of our national life. It affects management's willingness to take on responsibility. It reduces the readiness of business men to bear extra risk. Just as serious are the consequences for those at the bottom of the income scale, where an extra pound earned can be lost in tax and by the withdrawal of means-tested benefits."

"I turn to the second theme—that of restoring choice to the individual. That choice was progressively diminished during the lifetime of the last Government. Many, many people wish to see choice return, whether it is choice over how they spend their own money or more choice in housing and education, and some choice in health. During the election campaign many people said that at least the Conservative Party gave people choice and that this was quite different from the other party."