We had terrible trouble persuading a sign making company not to put an apostrophe before the "s" in "The Hildebrands". It was to 'stand alone like that out'side the hou'se.
There are 'so many 'sign's out here on the Grocer's, the Butcher's, al'so on truck's and car's. I under'stand that it's an 's thing. 's's's'e's have attracted the apo'strophe's and it's 'so 'strong, thi's force, that there's no 'stopping them now. Cheer's and happine's's.