Important point that "Toyota" often means "Made in USA" and that Quality is not strictly an import thing, it's a 'management, worker, pride in job' thing. GM and Ford have had relatively poor leadership and innovation compared to the imports. I'm not saying American cars are lousy, I'm saying that American cars are not as well designed nor well made nor innovative as their overseas competition. Even the recent American cars, which I've had the ability to drive, are 'nice', but they ain't no Toyotas. It's clear when you drive a Toyota that it's designed by people who really like cars. I drove a Camry cross country last year and it was the best car I've ever had the fortune to spend a lot of time in.

A small but telling tale of the difference in attitudes. About thirty years ago the imported cars started designing keys that were cut on both sides. That meant you could reach into your pocket, pull out your car key, and without looking insert it in the keyhole and turn. The Americans didn't come up with it, and they didn't utilize it, for many years.