Martin Gibson (now THERE's a recommendation in itself!) said:

how are you possibly going to compete with the big volume dealers such as Guitar Center and Sam Ash, who can discount more than you can because of the volume cost that they get and you won't?

I know that you will say service, and that is a factor, for sure, but is it worth possibly as much as a 35% higher price?

Service is one, sure.

There's also the hands-on, ears-on shopping factor.

Then there's the take-it-home-today factor.

And then the we-give-lessons-right-here factor. You might throw in say three lessons free, for a beginner, just to get 'em started (from their point of view) and hooked (from your point of view).

Dave Oesterreich