The Mudcat Café TM
Thread #87443   Message #1635128
Posted By: wilco
26-Dec-05 - 05:33 PM
Thread Name: Stock a music store: which guitars?
Subject: RE: Stock a music store: which guitars?
It's not that taylor won't sell; but, you can get a lot more for your money with othewr brands. . Bear in mind that my market is bluegrass and string-band musicians. They don't want to have a $2000.00 guitar jamming at a festival all night long. You've got food on yor hands, there is moisture in the air, you lay it down when you swap for a mando or fiddle, etc.

Also, you cannot undersell the chains, and they push taylors and martins. The economics of the guitar business is that you can sell a martin for $1700.00, and make a net profit of $100.00. Or, you can sell a $200.00 johnson or epiphone and make a $100.00. But, you tie-up $1600.00 in the taylor or martin, but only $100.00 in the budget lines.

    I noticed that the latest musicians friend is pushing alvarez now. Alvarez used to make an attempt to protect the independent small music store.

    The Blueridge line has largely displaced the martin, taylor, and takamini lines in my marketplace.

Thanks, and keep the suggestions coming.

PS: I keep lots of 000 guitars, 3/4 and 1/2 size guitars. etc. They sell well, and the other stores don't want them.