I'm re-reading a book I thought I had lost....one of the more cutting, important books I have encountered....

Arthur Herzog's "The B.S. Factor- The Theory & Technique of Faking It in America"

since he wrote so many other things, like "The Swarm", this little gem never got much notice, I'm afraid.

He simply, and as humorously as the topic allows, explains with examples how we are being inundated with ads, language and ersatz 'answers' that have radically changed how we understand our very culture. Obfuscation and hypocracy have become so insideous that we barely realize that there ever was an alternative!.........and this book is 30 years old!