I perform with and play with a 1971 D-18. Every time I play it, I am amazed at it's sound, playability, and appearance.

Martin has taken the famous name and logo and made it affordable to own one with models like the DM, DR, and DX-1. Even so, a DM is about $500 which is still higher than the Seagulls and Yamahas owt there. But there is such a thing as brand value. Martin recognizes that. Selling a ton of them is their rightfully deserved pay off for the integrity they have nurtured in their name.

You should see what it's like at a bluegrass festival. Not a Taylor to be seen anywhere.