JiK

She had been just talking on a radio program about some famous designer who had worked on big advertising campaigns, and at a public display of his work, she noticed that since they all used the same 4 fonts, all the companies looked as if they were the same.

BTW, Telstra commissioned a famous font designer to create a new font called 'Harmony', based on a previous font. It is supposed to be a 'privately owned by Telstra' font used in their advertising to make it look friendly.