I suppose when you're advertising All Bran, you choose some with a proven track record of producing a lot of shit.

There must be some reason why that git in glasses has never invited Bill for a session In the Actor's Studio - giving advice on how to say, Warp Factor Ten! (firm, crisp and authoritative!)

Imagine it

Hi Bill! I'm Jasmin. I'm a second year actor....
Hi Jasmin!
Bill, when you were invaded by Klingons and they had a special ray gun that took the Starship Enterprise to an alien time zone, where everybody dressed like in Wyatt Earp movie....where did you find that special place within yourself to react to the situation?

it'll never happen